Digital marketing is a big thing. The more strategic you are about it, the better results it will provide. Social media platforms, analytics, design tools, automated tools, and many more tools are there to facilitate your level best marketing strategy which can create campaigns that are powerful and efficient in grabbing the attention of users so that you can easily convert them into customers.

Let’s have a look at top digital marketing tools that you can start today with-

Social Media Platforms

In this age of utmost interconnectivity, social media platforms are your biggest digital marketing tools. However, giants like Facebook, Instagram, Twitter, Snapchat, and more are working like magic for the engaging audience and creating a viral culture that could make your brand achieve the heights you never imagined. Recently, Elon Musk’s single tweet did wonders for Signal. Since it was with the power of social media that it happened. Along with social media platforms you can use social media engagement tools to get the maximum out o them. Instagram has different tools like an Instagram scheduler for automating your posting and getting on other works while it works automatically on behalf of you. Facebook Ad Manager is a great place to start with and creates a huge platform for brand marketing.

Here are top Social Media platforms for great digital marketing-

1. Facebook  – Engaging audience, Collecting Reviews, Customer Serice, Advertising, Active users are 2.7 billion
2. Twitter – Active users 186 million, Great for building industry authority and real-life updates
3. Linkedin – Active Users 706 Million, B2B prospects are great

Design Tools

Everything on today’s internet is about visuals. Great visuals, infographics, Instagram posts, Facebook Quotes can help you in achieving new heights in brand awareness. You don’t need to hire designers for this. There are so many design tools out there that can work wonders for you. Go to Canva, Photoshop, BeFunky, and many other tools that provide templates and so many customization features for creating images that are customized according to your needs. Since, they are free to use and provide great detailed work.

The Top design tools to check out are-

1. Pablo – for Social Media Graphic Design with Free Public Domain Stock Photo LIbrary
2. ly – Great for Infographic Design, Pre-made templates with drag and drop feature
3. Canva – Hub of Designing, Free with unlimited options to chose from

Analytics Tools

The analysis is very important in getting ahead of your competition. Digital marketing can’t be successful without a proper analysis of the results you are getting. There are so many things to take care of that manually you can’t handle all this. Thank internet, there are so many analytics tools that can incredibly help you. However, Google Analytics gives you a detailed report about the visitors on your website, along with keywords you are being associated with and how much return you are generating with that. Similarly, Facebook has Facebook Insights for diving deeper into the Facebook Marketing results. However, Twitter Analytics gives you detailed reports about tweets. Instagram provides Insights that can be read to get the time when your posts are getting maximum engagement and how impressions are working for you.

Since, Third-party tools like SEMRush, Moz, and others also provide great flexibility in reading analysis and providing detailed workout plans for enhancing the level of your marketing strategy.

Top Analytics tools are-

1. Google Analytics – Free, Can be Integrated with Google AdWords
2. MixPanel – Track events on your website, mobile app, and products
3. Heap – Track activities of visitors

Content Marketing Tool

It’s all about content. NO business can thrive without content marketing. Tools like CoSchedule and Hubspot are great to start with content creation and marketing. However, identify content opportunities and creating an engaging blog with incredible content is the basic step of digital marketing that can lead to lots of visitors and lots of traffic to your site. Content is always impactful in grabbing the attention of customers.

Top Content Marketing tools are-

1. HubSpot – All one inbound marketing, sales, and CRM suite
2. Content tools – Efficient content marketing for creating, publishing, and analyzing content
3. Slack – Workplace communication and collaboration tool for great content creation and curation

Email Marketing Tool

Email campaigns are never old. However, they are classic and if done rightly, can do wonders. Since they have the power to remain dormant for any period, they always ask the customer to take some action with them. Whatever the customer does, he atleast makes an impression of the mail thus giving your content an awareness advantage in the market.

Top Email Marketing Tools you can use are –

1. MailChimp – Authentic and Robust in performance, Great automation
2. Constant Contact – Easily manageable email lists, contact, email templates, the marketing calendar, and more
3. SendinBlue – Complete SMS and email marketing software with beautiful email templates